Travel Travel Store

How a mid-sized online agency can compete with large players in the complicated travel industry

Egypt and the Middle East travel leadership course

  • Customer
  • Travel Travel Store
  • Sector
  • Travel
  • Market
  • Spain
  • Year
  • 2022
caso practico vts1
seo travel store

Project briefing

Terra Nuba Travel Store is an online agency that specializes in the Middle East and has been selling tour and travel packages to these destinations (Egypt, Turkey, Jordan) as a retailer for a few years now. Part of its differentiation is the expert knowledge of this type of destinations and a personalized attention, more typical of a face-to-face agency.

In 2021 the client contacts us because he needs an SEO strategy that will help him not only to compete with the big agencies, but also to exponentially increase his business volume. The objective in this case is to do so through organic web traffic, in order to reduce your costs of acquiring new customers.

Strategy followed

By working on the different branches of SEO such as: technical optimization, content and online reputation for several months, we were able to start positioning ourselves better in the whole segment of “cheap travel + destination” and be able to compete with the big players in other more generic words.

Using the strength of the long tail (very specific words with a low volume of demand but high SEO value and specificity) we managed to increase the organic visibility of the entire website and blog.

SEOptimizing the site at the content level and correcting day by day the errors that affect the indexing and crawling of Google, we have gradually managed to carve out a niche among the big brands for words of combined destinations or travel + destination.

Results

  • Increased clicks on Google results by +990%.
  • Increased organic keyword impressions by +268%.
  • +400% of new users belonging to organic traffic
  • +992% new organic sessions to the website
  • +4,000 keywords related to your sector/service positioned
  • 324 keywords on the first page
  • Leaders in kw such as: "cheap travel to egypt", "cheap travel to jordan" and its variants.