Digital analytics allows us to measure, process, analyze and report information about the behavior of visits to our website or mobile application.
Your website or app is the virtual showcase of your business. So understanding how they behave with your product/service when they are visiting you is critical to your sales strategy. Knowing which pages or contents engage your customers, which are the last ones they visit, how they interact with what is inside your site, where they visit you from, why they leave without buying, how many of those who visit you buy, how to increase the volume of those who buy vs. those who leave, what things interest those who are already customers and a long etcetera of analysis that can be done from this discipline.
Digital analytics also allows you to detect trends or behavioral patterns, monitor your competition, test your digital marketing plan.
For whom we recommend this service
ALL TYPES OF CUSTOMERS
Any customer who has a website/app where measurement tools such as Google Analytics can be introduced can take advantage of this discipline regardless of where their business is at.
What does it consist of?
Google Analytics
If you are already using Google Analytics but are not yet taking full advantage of it, we make sure that the tool has the most optimal configuration to draw conclusions for your business.
If GA is not configured, we take care of the technical and consultative part, implementing and preparing the tool for later use as an analysis instrument.
Other tools
We work in the implementation and consultancy of other tools such as heat maps, sales funnel analysis, campaign analysis, A/B testing, etc. We will analyze your case, your objectives and the information you need to define which tools are essential.
Our specialist consultants can design the measurement strategy and reporting model best suited to your business KPIs. Once the tool is correctly configured, we work hand in hand with the client to transfer the information they want to extract from their business to the digital plane.
From standardizing a basic reporting system to setting up a multi-channel dashboard. Our job is to ensure that the information the client receives about their communication and digital marketing actions is truly what they need in terms of quantity, quality and depth. Although the discipline is 100% digital, it can reflect or understand how offline communication or marketing actions such as television, radio, events, etc. work. It also allows us to analyze the behavioral flow of existing customers, in order to carry out loyalty or retention programs.
Conversion rate is the percentage of users who contract/purchase a product or service, versus all those who visit the app or website or versus those who access the website from digital advertising campaigns.
A conversion can be a registration, a download of a brochure or a sale. Although generally in this discipline (CRO) we work mainly with the sales part.
CRO (Conversion Rate Optimization or Conversion Rate Optimization) is a set of techniques whose objective is to increase the percentage of sales, registrations or any type of conversion. As part of digital analytics, we work with tools that allow us to extract relevant information about user behavior (e.g. heat maps, funnel charts), but also to test their reaction to two different scenarios (AB test) in order to optimize the content shown to them.