Whether you have already launched your website or not, we can help you develop a 100% customized digital marketing strategy based on your objectives and budget.
This strategy can be focused on reaching your audience and/or expanding to new audiences. The action plan we design for you can be oriented to different objectives such as: notoriety and recognition, traffic to the site, increase sales, acquisition of leads or prospects, retention and loyalty of your customers.
For whom we recommend this service
STRATEGY REVIEW
Customers who want to analyze whether the advertising and marketing they are doing is effective
Companies that want to advertise for the first time and use the Internet as a channel to help them generate business.
STRATEGIC PROFESSIONALIZATION
Clients who have started doing small tactical actions in digital advertising but are looking for something more strategic to help them achieve their objectives.
What does it consist of?
We will work together on the consultancy brief through an interview in which we will focus on understanding: Who is the target? What is the business and what is its competitive advantage? What is your main customer acquisition channel? What is the primary objective being pursued? How is this objective quantified? What actions have been taken previously? What are the star products? Who are the competitors?
And so a few more questions that will allow us to have a perfect x-ray of your business in order to establish a subsequent diagnosis and action plan.
We will ask you for access to your advertising, web and Google Analytics account information (in case they already exist) prior agreement of total confidentiality. This section is essential to be able to make a study of the actions carried out so far and their effectiveness or performance.
From this point on, your collaboration will only be necessary except for specific doubts. We will analyze all the information you have provided in order to establish a study of three situations.
- Current situation or "AS IS". What is the starting point. What opportunities, challenges, brakes, weaknesses and strengths we have.
- Desired situation or "TO BE". What we want to achieve and obtain. Not only quantitatively but also qualitatively and the attributes we need to possess for this purpose.
Action plan and roadmap. The result of these two subsequent analyses will be translated into a marketing plan and a series of initiatives prioritized by effort/impact for your business. You will be able to see a detail of how much you have to invest, how, where (in which channels/media) and with which message and/or product.