Do you want to get new customers or interested in your product/service online? Do you want to drive traffic to your website quickly? Do you want to make your brand known?
If you have already outlined a digital marketing strategy with clear objectives and an assigned budget, you have defined the target audience and you want to delegate the execution of the campaigns, we can help you with the management of the different advertising channels (Google, Facebook, Instagram, Linkedin, Tiktok, etc).
We can also analyze the campaigns you have already executed to detect possible improvements and optimizations, offering you a digital audit and consulting service.
For whom we recommend this service
INITIAL CAMPAIGNS
Clients who want to start advertising on the Internet and use it as a channel to generate business.
CAMPAIGN OPTIMIZATION
Companies that were already advertising but want to know if they are getting the full benefit/performance out of the campaigns
OUTSOURCING
Clients who want to outsource the service in order to focus on other types of actions.
What does it consist of?
In order to be able to work on your campaigns, we will need to have some introductory information such as:
What actions have been carried out to attract customers (on and offline)? What are the sources of traffic to the website? What are the most important products/services? What is the average ticket per purchase/purchase of the service? Who is your target audience? What budget/objectives are managed? Who are your competitors? Etc...
We will need access to campaign tools and Google Analytics. Remember that the advertising account will always be your property, since our work model of total transparency, we use the management fee per hour/man.
We will review the landing pages (or landings to which web traffic is sent) to request the necessary improvements, in order to maximize the results of the clicks that come from the campaigns and analyze the points of leakage or improvement in the conversion. If you do not have the resources for this, we can also help you with the management of your website.
At the same time, we will define the KPIS or key indicators of your business, which are most important for the campaigns, in order to establish a feasibility framework for them. These will always be focused on the objective being pursued: traffic, sales, leads, notoriety, etc.
Examples of commonly used KPIS: clicks, cost per click, CTR% (click vs. impressions ratio), sales, CPA (cost per acquisition/sale), CR% (conversion ratio, e.g. sales vs. clicks), leads, CPL (cost per lead), users reached, ER% (engagement ratio or % of users who have interacted with the ad, vs. those who have seen it), etc.
What will you get in return?
Depending on the type of service you hire, we may work with different tools or deliverables. A couple of examples would be: