{"id":1467,"date":"2022-10-21T09:45:07","date_gmt":"2022-10-21T09:45:07","guid":{"rendered":"https:\/\/otsmarketing.net\/services\/digital-strategy-consultant"},"modified":"2023-05-16T18:15:31","modified_gmt":"2023-05-16T18:15:31","slug":"digital-strategy-consultant","status":"publish","type":"page","link":"https:\/\/otsmarketing.net\/en\/services\/digital-strategy-consultant\/","title":{"rendered":"Digital strategy consultant"},"content":{"rendered":"<section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid   wow fadeIn vc_column-gap-35 pofo-stretch-content pofo-stretch-row-container vc_row-o-equal-height vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 vc_col-lg-offset-2 vc_col-md-offset-2 vc_col-sm-offset-2 vc_col-xs-12 text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><span class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-block alt-font text-uppercase heading-style2  heading-1\"  style=\"font-size: 0.8em; font-weight: 600; color: #72ad97;\" data-fontsize=\"0.8em\">Reach a wider audience<\/span><h2 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-block alt-font heading-style2  heading-2\"  style=\"line-height: 1.2em; font-weight: 600;\" data-lineheight=\"1.2em\">Whether you have already launched your website or not, we can help you develop a 100% customized digital marketing strategy based on your objectives and budget.<\/h2><div class=\"last-paragraph-no-margin\"><p><span style=\"font-weight: 400;\">This strategy can be focused on reaching your audience and\/or expanding to new audiences. The action plan we design for you can be oriented to different objectives such as: notoriety and recognition, traffic to the site, increase sales, acquisition of leads or prospects, retention and loyalty of your customers.  <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1665344578226 wow fadeIn vc_row-has-fill vc_column-gap-15 pofo-stretch-content pofo-stretch-row-container vc_row-o-equal-height vc_row-o-content-middle vc_row-flex parallax\"><div class=\"wpb_column vc_column_container  col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner vc_custom_1665347975371\"><div class=\"wpb_wrapper\"><h2 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font text-uppercase heading-style2  heading-3\"  style=\"font-weight: 600;\">For whom we recommend this service<\/h2><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wow fadeInLeft text-center pofo-column-responsive-6a0ab7bf8f17f\"><div class=\"vc_column-inner vc_custom_1665343180286\"><div class=\"wpb_wrapper\"><div class=\"padding-50px-all md-padding-40px-all xs-padding-30px-all bg-white box-shadow featurebox23-1 featurebox23 pofo-featurebox\" ><div class=\"display-inline-block margin-40px-bottom xs-margin-30px-bottom\" style=\"\"><i class=\"link-icon icon-target icon-large\"><\/i><\/div><h3 class=\"alt-font text-extra-dark-gray font-weight-600 display-block margin-20px-bottom\" style=\"font-size: 15px; line-height: 1em; font-weight: 600; color: #72ad97;\" data-fontsize=\"15px\" data-lineheight=\"1em\">STRATEGY REVIEW<\/h3><div class=\"last-paragraph-no-margin \"><p>Customers who want to analyze whether the advertising and marketing they are doing is effective<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wow fadeInLeft text-center pofo-column-responsive-6a0ab7bf8f311\" data-wow-delay= 200ms><div class=\"vc_column-inner vc_custom_1664723807862\"><div class=\"wpb_wrapper\"><div class=\"padding-50px-all md-padding-40px-all xs-padding-30px-all bg-white box-shadow featurebox23-2 featurebox23 pofo-featurebox\" ><div class=\"display-inline-block margin-40px-bottom xs-margin-30px-bottom\" style=\"\"><i class=\"link-icon icon-beaker icon-large\"><\/i><\/div><span class=\"alt-font text-extra-dark-gray font-weight-600 display-block margin-20px-bottom\" style=\"font-size: 15px; line-height: 1em; font-weight: 600; color: #72ad97;\" data-fontsize=\"15px\" data-lineheight=\"1em\">FIRST ACTION<\/span><div class=\"last-paragraph-no-margin \"><p>Companies that want to advertise for the first time and use the Internet as a channel to help them generate business.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wow fadeInLeft text-center pofo-column-responsive-6a0ab7bf8f418\" data-wow-delay= 400ms><div class=\"vc_column-inner vc_custom_1664723825890\"><div class=\"wpb_wrapper\"><div class=\"padding-50px-all md-padding-40px-all xs-padding-30px-all bg-white box-shadow featurebox23-3 featurebox23 pofo-featurebox\" ><div class=\"display-inline-block margin-40px-bottom xs-margin-30px-bottom\" style=\"\"><i class=\"link-icon icon-puzzle icon-large\"><\/i><\/div><h3 class=\"alt-font text-extra-dark-gray font-weight-600 display-block margin-20px-bottom\" style=\"font-size: 15px; line-height: 1em; font-weight: 600; color: #72ad97;\" data-fontsize=\"15px\" data-lineheight=\"1em\">STRATEGIC PROFESSIONALIZATION<\/h3><div class=\"last-paragraph-no-margin \"><p>Clients who have started doing small tactical actions in digital advertising but are looking for something more strategic to help them achieve their objectives.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid   pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container position-relative vc_col-sm-8 vc_col-md-8 col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h2 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font text-uppercase heading-style2  heading-4\"  style=\"font-weight: 600;\">What does it consist of?<\/h2><div class=\"panel-group accordion-style2\" id=\"accordion-1\" ><div class=\"panel panel-default text-left\">\n                                        <div class=\"panel-heading active-accordion\" style=\"background-color: #f8f8f8;\">\n                                            <a class=\"accordion-toggle\" data-toggle=\"collapse\" data-parent=\"#accordion-1\" href=\"#accordion-one-link-1\">\n                                                <div class=\"panel-title\">\n                                                    <span class=\"alt-font font-weight-600 text-deep-pink tab-tag dynamic-font-size\" style=\"color: #000000;\">01<\/span>\n                                                    <span class=\"text-extra-dark-gray accordion-title \" style=\"font-size: 1em; font-weight: 400; color: #000000;\" data-fontsize=\"1em\">BRIEF AND DEBRIEF<\/span>\n                                                    <i class=\"fas fa-angle-up pull-right text-extra-dark-gray tz-icon-color\" style=\"color: #000000;\"><\/i>\n                                                <\/div>\n                                            <\/a>\n                                        <\/div>\n                                        <div id=\"accordion-one-link-1\" class=\"panel-collapse collapse in\">\n                                            <div class=\"panel-body \"><p>We will work together on the consultancy brief through an interview in which we will focus on understanding: Who is the target? What is the business and what is its competitive advantage? What is your main customer acquisition channel? What is the primary objective being pursued? How is this objective quantified? What actions have been taken previously? What are the star products? Who are the competitors?  <\/p>\n<p>And so a few more questions that will allow us to have a perfect x-ray of your business in order to establish a subsequent diagnosis and action plan.<\/p>\n<\/div>\n                                        <\/div>\n                                    <\/div><div class=\"panel panel-default text-left\">\n                                        <div class=\"panel-heading \" style=\"background-color: #f8f8f8;\">\n                                            <a class=\"accordion-toggle\" data-toggle=\"collapse\" data-parent=\"#accordion-1\" href=\"#accordion-one-link-2\">\n                                                <div class=\"panel-title\">\n                                                    <span class=\"alt-font font-weight-600 text-deep-pink tab-tag dynamic-font-size\" style=\"color: #000000;\">02<\/span>\n                                                    <span class=\"text-extra-dark-gray accordion-title \" style=\"font-size: 1em; font-weight: 400; color: #000000;\" data-fontsize=\"1em\">ACCESS TO INFORMATION<\/span>\n                                                    <i class=\"fas fa-angle-down pull-right text-extra-dark-gray tz-icon-color\" style=\"color: #000000;\"><\/i>\n                                                <\/div>\n                                            <\/a>\n                                        <\/div>\n                                        <div id=\"accordion-one-link-2\" class=\"panel-collapse collapse \">\n                                            <div class=\"panel-body \"><p>We will ask you for access to your advertising, web and Google Analytics account information (in case they already exist) prior agreement of total confidentiality. This section is essential to be able to make a study of the actions carried out so far and their effectiveness or performance.<\/p>\n<\/div>\n                                        <\/div>\n                                    <\/div><div class=\"panel panel-default text-left\">\n                                        <div class=\"panel-heading \" style=\"background-color: #f8f8f8;\">\n                                            <a class=\"accordion-toggle\" data-toggle=\"collapse\" data-parent=\"#accordion-1\" href=\"#accordion-one-link-3\">\n                                                <div class=\"panel-title\">\n                                                    <span class=\"alt-font font-weight-600 text-deep-pink tab-tag dynamic-font-size\" style=\"color: #000000;\">03<\/span>\n                                                    <span class=\"text-extra-dark-gray accordion-title \" style=\"font-size: 1em; font-weight: 400; color: #000000;\" data-fontsize=\"1em\">FIELDWORK<\/span>\n                                                    <i class=\"fas fa-angle-down pull-right text-extra-dark-gray tz-icon-color\" style=\"color: #000000;\"><\/i>\n                                                <\/div>\n                                            <\/a>\n                                        <\/div>\n                                        <div id=\"accordion-one-link-3\" class=\"panel-collapse collapse \">\n                                            <div class=\"panel-body \"><p>From this point on, your collaboration will only be necessary except for specific doubts. We will analyze all the information you have provided in order to establish a study of three situations.<\/p>\n<ul>\n<li><strong>Current situation or \"AS IS\"<\/strong>. What is the starting point. What opportunities, challenges, brakes, weaknesses and strengths we have.<\/li>\n<li><strong>Desired situation or \"TO BE\"<\/strong>. What we want to achieve and obtain. Not only quantitatively but also qualitatively and the attributes we need to possess for this purpose.<\/li>\n<\/ul>\n<p><strong>Action plan and roadmap<\/strong>. The result of these two subsequent analyses will be translated into a marketing plan and a series of initiatives prioritized by effort\/impact for your business. You will be able to see a detail of how much you have to invest, how, where (in which channels\/media) and with which message and\/or product.<\/p>\n<\/div>\n                                        <\/div>\n                                    <\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1666346567368 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container  col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner vc_custom_1666346553448\"><div class=\"wpb_wrapper\"><h2 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font text-uppercase heading-style2  vc_custom_1666346527518  heading-5\"  style=\"font-weight: 600;\">What will you get in return?<\/h2><div id=\"text-slider-1\" class=\"swiper-container text-center content-right-slider text-slider-style2-1 text-slider-1  black-move pofo-text-slider2\" data-slider-options=\"{&quot;loop&quot;:true,&quot;autoplay&quot;:{&quot;delay&quot;:4000},&quot;speed&quot;:2000,&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;.swiper-next-2&quot;,&quot;prevEl&quot;:&quot;.swiper-prev-2&quot;}}\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide last-paragraph-no-margin\"><div class=\"padding-eighteen-all md-padding-eight-all sm-padding-thirteen-all xs-padding-15px-lr\"><div class=\"margin-30px-bottom text-center position-relative\"><span class=\"title-large alt-font font-weight-100 text-dark-gray opacity4\">01<\/span><h3 class=\"alt-font font-weight-600 text-deep-pink position-absolute left-0 right-0 top-35 sm-top-25 xs-top-12\" style=\"font-weight: 600;\">Presentation<\/h3><\/div><div class=\"width-90 sm-width-95 xs-width-85 center-col last-paragraph-no-margin\">Analysis of the current and desired situation, accompanied by practical examples, diagrams and graphs illustrating the starting point, what is working and areas for improvement and opportunity.<\/div><\/div><\/div><div class=\"swiper-slide last-paragraph-no-margin\"><div class=\"padding-eighteen-all md-padding-eight-all sm-padding-thirteen-all xs-padding-15px-lr\"><div class=\"margin-30px-bottom text-center position-relative\"><span class=\"title-large alt-font font-weight-100 text-dark-gray opacity4\">02<\/span><h3 class=\"alt-font font-weight-600 text-deep-pink position-absolute left-0 right-0 top-35 sm-top-25 xs-top-12\" style=\"font-weight: 600;\">Planning<\/h3><\/div><div class=\"width-90 sm-width-95 xs-width-85 center-col last-paragraph-no-margin\">A first version of the digital marketing plan landed to budget, media, channel, KPIs, message and campaign structure. Once in operation, the plan will be fed back as the first results become available.<\/div><\/div><\/div><\/div><div class=\"swiper-button-next swiper-next-2 slider-long-arrow-white\"><\/div>\n                                        <div class=\"swiper-button-prev swiper-prev-2 slider-long-arrow-white\"><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1665334689177 vc_row-has-fill pofo-stretch-content pofo-stretch-row-container vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner vc_custom_1665349506373\"><div class=\"wpb_wrapper\"><span class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  vc_custom_1667158812953  heading-6\"  style=\"font-size: 1.2em; line-height: 1.5em; color: #000000;\" data-fontsize=\"1.2em\" data-lineheight=\"1.5em\">Shall we start a Digital Consulting project?<\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><a  href=\"https:\/\/otsmarketing.net\/en\/contact\" target=\"_self\" class=\"btn pofo-button-1 button-style7  btn-transparent-dark-gray btn-rounded  btn-extra-large\" >Shall we talk?<i class=\"fas fa-arrow-right icon-small  margin-5px-left no-margin-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n","protected":false},"excerpt":{"rendered":"Reach a wider audienceWhether you have already launched your website or not, we can help you develop a 100% customized digital marketing strategy based on your objectives and budget.This strategy can be focused on reaching your audience and\/or expanding to new audiences. The action plan we design for you can be oriented to different objectives such as: notoriety and recognition, traffic to the site, increase sales, acquisition of leads or prospects, retention and loyalty of your customers. For whom we recommend this serviceSTRATEGY REVIEWCustomers who want to analyze whether the advertising and marketing they are doing is effective FIRST ACTIONCompanies that want to advertise for the first time and use the Internet as a channel to help them generate business. STRATEGIC PROFESSIONALIZATIONClients who have started doing small tactical actions in digital advertising but are looking for something more strategic to help them achieve their objectives. What does it consist of? 01 BRIEF AND DEBRIEF We will work together on the consultancy brief through an interview in which we will focus on understanding: Who is the target? What is the business and what is its competitive advantage? What is your main customer acquisition channel? What is the primary objective being pursued?...","protected":false},"author":1,"featured_media":0,"parent":1464,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1467","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages\/1467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/comments?post=1467"}],"version-history":[{"count":22,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages\/1467\/revisions"}],"predecessor-version":[{"id":1627,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages\/1467\/revisions\/1627"}],"up":[{"embeddable":true,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages\/1464"}],"wp:attachment":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/media?parent=1467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}