{"id":1498,"date":"2022-10-30T18:21:35","date_gmt":"2022-10-30T18:21:35","guid":{"rendered":"https:\/\/otsmarketing.net\/services\/google-ads-consultant"},"modified":"2023-05-09T17:57:15","modified_gmt":"2023-05-09T17:57:15","slug":"google-ads-consultant","status":"publish","type":"page","link":"https:\/\/otsmarketing.net\/en\/services\/google-ads-consultant\/","title":{"rendered":"Google Ads Consultant"},"content":{"rendered":"<section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid   wow fadeIn vc_column-gap-35 pofo-stretch-content pofo-stretch-row-container vc_row-o-equal-height vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 vc_col-lg-offset-2 vc_col-md-offset-2 vc_col-sm-offset-2 vc_col-xs-12 text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><span class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-block alt-font text-uppercase heading-style2  heading-1\"  style=\"font-size: 0.8em; font-weight: 600; color: #72ad97;\" data-fontsize=\"0.8em\">Management of advertising campaigns<\/span><h2 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-block alt-font heading-style2  heading-2\"  style=\"line-height: 1.2em; font-weight: 600;\" data-lineheight=\"1.2em\">Do you want to get new customers or interested in your product\/service online? Do you want to drive traffic to your website quickly? Do you want to make your brand known?<\/h2><div class=\"last-paragraph-no-margin\"><p>If you have already outlined a digital marketing strategy with clear objectives and an assigned budget, you have defined the target audience and you want to delegate the execution of the campaigns, we can help you with the management of the different advertising channels (Google, Facebook, Instagram, Linkedin, Tiktok, etc).<\/p>\n<p>We can also analyze the campaigns you have already executed to detect possible improvements and optimizations, offering you a digital audit and <a href=\"https:\/\/otsmarketing.net\/en\/services\/digital-strategy-consultant\/\">consulting service<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1665344578226 wow fadeIn vc_row-has-fill vc_column-gap-15 pofo-stretch-content pofo-stretch-row-container vc_row-o-equal-height vc_row-o-content-middle vc_row-flex parallax\"><div class=\"wpb_column vc_column_container  col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner vc_custom_1665347975371\"><div class=\"wpb_wrapper\"><h2 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font text-uppercase heading-style2  heading-3\"  style=\"font-weight: 600;\">For whom we recommend this service<\/h2><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wow fadeInLeft text-center pofo-column-responsive-6a0ab72445225\"><div class=\"vc_column-inner vc_custom_1665343180286\"><div class=\"wpb_wrapper\"><div class=\"padding-50px-all md-padding-40px-all xs-padding-30px-all bg-white box-shadow featurebox23-1 featurebox23 pofo-featurebox\" ><div class=\"display-inline-block margin-40px-bottom xs-margin-30px-bottom\" style=\"\"><i class=\"link-icon fas fa-ad icon-large\"><\/i><\/div><h3 class=\"alt-font text-extra-dark-gray font-weight-600 display-block margin-20px-bottom\" style=\"font-size: 15px; line-height: 1em; font-weight: 600; color: #72ad97;\" data-fontsize=\"15px\" data-lineheight=\"1em\">INITIAL CAMPAIGNS<\/h3><div class=\"last-paragraph-no-margin \"><p>Clients who want to start advertising on the Internet and use it as a channel to generate business.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wow fadeInLeft text-center pofo-column-responsive-6a0ab72445415\" data-wow-delay= 200ms><div class=\"vc_column-inner vc_custom_1664723807862\"><div class=\"wpb_wrapper\"><div class=\"padding-50px-all md-padding-40px-all xs-padding-30px-all bg-white box-shadow featurebox23-2 featurebox23 pofo-featurebox\" ><div class=\"display-inline-block margin-40px-bottom xs-margin-30px-bottom\" style=\"\"><i class=\"link-icon icon-tools icon-large\"><\/i><\/div><h3 class=\"alt-font text-extra-dark-gray font-weight-600 display-block margin-20px-bottom\" style=\"font-size: 15px; line-height: 1em; font-weight: 600; color: #72ad97;\" data-fontsize=\"15px\" data-lineheight=\"1em\">CAMPAIGN OPTIMIZATION<\/h3><div class=\"last-paragraph-no-margin \"><p>Companies that were already advertising but want to know if they are getting the full benefit\/performance out of the campaigns<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 vc_col-lg-4 vc_col-md-4 vc_col-xs-12 wow fadeInLeft text-center pofo-column-responsive-6a0ab7244556d\" data-wow-delay= 400ms><div class=\"vc_column-inner vc_custom_1664723825890\"><div class=\"wpb_wrapper\"><div class=\"padding-50px-all md-padding-40px-all xs-padding-30px-all bg-white box-shadow featurebox23-3 featurebox23 pofo-featurebox\" ><div class=\"display-inline-block margin-40px-bottom xs-margin-30px-bottom\" style=\"\"><i class=\"link-icon icon-chat icon-large\"><\/i><\/div><h3 class=\"alt-font text-extra-dark-gray font-weight-600 display-block margin-20px-bottom\" style=\"font-size: 15px; line-height: 1em; font-weight: 600; color: #72ad97;\" data-fontsize=\"15px\" data-lineheight=\"1em\">OUTSOURCING<\/h3><div class=\"last-paragraph-no-margin \"><p>Clients who want to outsource the service in order to focus on other types of actions.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid   pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container position-relative vc_col-sm-8 vc_col-md-8 col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h2 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font text-uppercase heading-style2  heading-4\"  style=\"font-weight: 600;\">What does it consist of?<\/h2><div class=\"panel-group accordion-style2\" id=\"accordion-1\" ><div class=\"panel panel-default text-left\">\n                                        <div class=\"panel-heading active-accordion\" style=\"background-color: #f8f8f8;\">\n                                            <a class=\"accordion-toggle\" data-toggle=\"collapse\" data-parent=\"#accordion-1\" href=\"#accordion-one-link-1\">\n                                                <div class=\"panel-title\">\n                                                    <span class=\"alt-font font-weight-600 text-deep-pink tab-tag dynamic-font-size\" style=\"color: #000000;\">01<\/span>\n                                                    <span class=\"text-extra-dark-gray accordion-title \" style=\"font-size: 1em; font-weight: 400; color: #000000;\" data-fontsize=\"1em\">BRIEF AND DEBRIEF<\/span>\n                                                    <i class=\"fas fa-angle-up pull-right text-extra-dark-gray tz-icon-color\" style=\"color: #000000;\"><\/i>\n                                                <\/div>\n                                            <\/a>\n                                        <\/div>\n                                        <div id=\"accordion-one-link-1\" class=\"panel-collapse collapse in\">\n                                            <div class=\"panel-body \"><p>In order to be able to work on your campaigns, we will need to have some introductory information such as:<\/p>\n<p>What actions have been carried out to attract customers (on and offline)? What are the sources of traffic to the website? What are the most important products\/services? What is the average ticket per purchase\/purchase of the service? Who is your target audience? What budget\/objectives are managed? Who are your competitors? Etc...<\/p>\n<\/div>\n                                        <\/div>\n                                    <\/div><div class=\"panel panel-default text-left\">\n                                        <div class=\"panel-heading \" style=\"background-color: #f8f8f8;\">\n                                            <a class=\"accordion-toggle\" data-toggle=\"collapse\" data-parent=\"#accordion-1\" href=\"#accordion-one-link-2\">\n                                                <div class=\"panel-title\">\n                                                    <span class=\"alt-font font-weight-600 text-deep-pink tab-tag dynamic-font-size\" style=\"color: #000000;\">02<\/span>\n                                                    <span class=\"text-extra-dark-gray accordion-title \" style=\"font-size: 1em; font-weight: 400; color: #000000;\" data-fontsize=\"1em\">ACCESS TO TOOLS<\/span>\n                                                    <i class=\"fas fa-angle-down pull-right text-extra-dark-gray tz-icon-color\" style=\"color: #000000;\"><\/i>\n                                                <\/div>\n                                            <\/a>\n                                        <\/div>\n                                        <div id=\"accordion-one-link-2\" class=\"panel-collapse collapse \">\n                                            <div class=\"panel-body \"><p>We will need access to campaign tools and Google Analytics. Remember that the advertising account will always be your property, since our work model of total transparency, we use the management fee per hour\/man.<\/p>\n<\/div>\n                                        <\/div>\n                                    <\/div><div class=\"panel panel-default text-left\">\n                                        <div class=\"panel-heading \" style=\"background-color: #f8f8f8;\">\n                                            <a class=\"accordion-toggle\" data-toggle=\"collapse\" data-parent=\"#accordion-1\" href=\"#accordion-one-link-3\">\n                                                <div class=\"panel-title\">\n                                                    <span class=\"alt-font font-weight-600 text-deep-pink tab-tag dynamic-font-size\" style=\"color: #000000;\">03<\/span>\n                                                    <span class=\"text-extra-dark-gray accordion-title \" style=\"font-size: 1em; font-weight: 400; color: #000000;\" data-fontsize=\"1em\">KPIS DEFINITION AND LANDINGS ANALYSIS<\/span>\n                                                    <i class=\"fas fa-angle-down pull-right text-extra-dark-gray tz-icon-color\" style=\"color: #000000;\"><\/i>\n                                                <\/div>\n                                            <\/a>\n                                        <\/div>\n                                        <div id=\"accordion-one-link-3\" class=\"panel-collapse collapse \">\n                                            <div class=\"panel-body \"><p>We will review the landing pages (or landings to which web traffic is sent) to request the necessary improvements, in order to maximize the results of the clicks that come from the campaigns and analyze the points of leakage or improvement in the conversion. If you do not have the resources for this, we can also help you with the management of your website.  <\/p>\n<p>At the same time, we will define the KPIS or key indicators of your business, which are most important for the campaigns, in order to establish a feasibility framework for them. These will always be focused on the objective being pursued: traffic, sales, leads, notoriety, etc.  <\/p>\n<p>Examples of commonly used KPIS: clicks, cost per click, CTR% (click vs. impressions ratio), sales, CPA (cost per acquisition\/sale), CR% (conversion ratio, e.g. sales vs. clicks), leads, CPL (cost per lead), users reached, ER% (engagement ratio or % of users who have interacted with the ad, vs. those who have seen it), etc.<\/p>\n<\/div>\n                                        <\/div>\n                                    <\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1666346567368 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container  col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner vc_custom_1666346553448\"><div class=\"wpb_wrapper\"><h2 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font text-uppercase heading-style2  heading-5\"  style=\"font-weight: 600;\">What will you get in return?<\/h2><div class=\" vc_custom_1667154587102 last-paragraph-no-margin\"><p>Depending on the type of service you hire, we may work with different tools or deliverables. A couple of examples would be:<\/p>\n<\/div><div id=\"text-slider-1\" class=\"swiper-container text-center content-right-slider text-slider-style2-1 text-slider-1  black-move pofo-text-slider2\" data-slider-options=\"{&quot;loop&quot;:true,&quot;autoplay&quot;:{&quot;delay&quot;:4000},&quot;speed&quot;:2000,&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;.swiper-next-2&quot;,&quot;prevEl&quot;:&quot;.swiper-prev-2&quot;}}\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide last-paragraph-no-margin\"><div class=\"padding-eighteen-all md-padding-eight-all sm-padding-thirteen-all xs-padding-15px-lr\"><div class=\"margin-30px-bottom text-center position-relative\"><span class=\"title-large alt-font font-weight-100 text-dark-gray opacity4\">01<\/span><h3 class=\"alt-font font-weight-600 text-deep-pink position-absolute left-0 right-0 top-35 sm-top-25 xs-top-12\" style=\"font-weight: 600;\">Audit of one-off campaigns<\/h3><\/div><div class=\"width-90 sm-width-95 xs-width-85 center-col last-paragraph-no-margin\">Slide presentation with an analysis of the improvements, together with an Excel with a new campaign structure, budgets and KPIs.<\/div><\/div><\/div><div class=\"swiper-slide last-paragraph-no-margin\"><div class=\"padding-eighteen-all md-padding-eight-all sm-padding-thirteen-all xs-padding-15px-lr\"><div class=\"margin-30px-bottom text-center position-relative\"><span class=\"title-large alt-font font-weight-100 text-dark-gray opacity4\">02<\/span><h3 class=\"alt-font font-weight-600 text-deep-pink position-absolute left-0 right-0 top-35 sm-top-25 xs-top-12\" style=\"font-weight: 600;\">Monthly management<\/h3><\/div><div class=\"width-90 sm-width-95 xs-width-85 center-col last-paragraph-no-margin\">We will establish with you the reporting model and its periodicity, according to your needs and type of business. We can design a real-time dashboard so that you can have campaign information available at all times, beyond the periodic reports.<\/div><\/div><\/div><\/div><div class=\"swiper-button-next swiper-next-2 slider-long-arrow-white\"><\/div>\n                                        <div class=\"swiper-button-prev swiper-prev-2 slider-long-arrow-white\"><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1665334689177 vc_row-has-fill pofo-stretch-content pofo-stretch-row-container vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner vc_custom_1665349506373\"><div class=\"wpb_wrapper\"><span class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  vc_custom_1667158872241  heading-6\"  style=\"font-size: 1.2em; line-height: 1.5em; color: #000000;\" data-fontsize=\"1.2em\" data-lineheight=\"1.5em\">Shall we improve your advertising?<\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><a  href=\"https:\/\/otsmarketing.net\/en\/contact\" target=\"_self\" class=\"btn pofo-button-1 button-style7  btn-transparent-dark-gray btn-rounded  btn-extra-large\" >Shall we talk?<i class=\"fas fa-arrow-right icon-small  margin-5px-left no-margin-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n","protected":false},"excerpt":{"rendered":"Management of advertising campaignsDo you want to get new customers or interested in your product\/service online? Do you want to drive traffic to your website quickly? Do you want to make your brand known?If you have already outlined a digital marketing strategy with clear objectives and an assigned budget, you have defined the target audience and you want to delegate the execution of the campaigns, we can help you with the management of the different advertising channels (Google, Facebook, Instagram, Linkedin, Tiktok, etc). We can also analyze the campaigns you have already executed to detect possible improvements and optimizations, offering you a digital audit and consulting service. For whom we recommend this serviceINITIAL CAMPAIGNSClients who want to start advertising on the Internet and use it as a channel to generate business. CAMPAIGN OPTIMIZATIONCompanies that were already advertising but want to know if they are getting the full benefit\/performance out of the campaigns OUTSOURCINGClients who want to outsource the service in order to focus on other types of actions. What does it consist of? 01 BRIEF AND DEBRIEF In order to be able to work on your campaigns, we will need to have some introductory information such as: What actions have...","protected":false},"author":1,"featured_media":1389,"parent":1464,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1498","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages\/1498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/comments?post=1498"}],"version-history":[{"count":4,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages\/1498\/revisions"}],"predecessor-version":[{"id":1605,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages\/1498\/revisions\/1605"}],"up":[{"embeddable":true,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages\/1464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/media\/1389"}],"wp:attachment":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/media?parent=1498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}