{"id":1505,"date":"2022-11-12T11:47:03","date_gmt":"2022-11-12T11:47:03","guid":{"rendered":"https:\/\/otsmarketing.net\/services\/analytics-and-cro"},"modified":"2023-05-16T18:19:31","modified_gmt":"2023-05-16T18:19:31","slug":"analytics-and-cro","status":"publish","type":"page","link":"https:\/\/otsmarketing.net\/en\/services\/analytics-and-cro\/","title":{"rendered":"Analytics and CRO"},"content":{"rendered":"<section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid   wow fadeIn vc_column-gap-35 pofo-stretch-content pofo-stretch-row-container vc_row-o-equal-height vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 vc_col-lg-offset-2 vc_col-md-offset-2 vc_col-sm-offset-2 vc_col-xs-12 text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><span class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-block alt-font text-uppercase heading-style2  heading-1\"  style=\"font-size: 0.8em; font-weight: 600; color: #72ad97;\" data-fontsize=\"0.8em\">Analyze how users behave with your website\/app<\/span><h2 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-block alt-font heading-style2  heading-2\"  style=\"line-height: 1.2em; font-weight: 600;\" data-lineheight=\"1.2em\">Digital analytics allows us to measure, process, analyze and report information about the behavior of visits to our website or mobile application.<\/h2><div class=\"last-paragraph-no-margin\"><p><span style=\"font-weight: 400;\">Your website or app is the virtual showcase of your business. So understanding how they behave with your product\/service when they are visiting you is critical to your sales strategy. Knowing which pages or contents engage your customers, which are the last ones they visit, how they interact with what is inside your site, where they visit you from, why they leave without buying, how many of those who visit you buy, how to increase the volume of those who buy vs. those who leave, what things interest those who are already customers and a long etcetera of analysis that can be done from this discipline.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital analytics also allows you to detect trends or behavioral patterns, monitor your competition, test your digital marketing plan.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1669310002394 wow fadeIn vc_row-has-fill vc_column-gap-15 pofo-stretch-content pofo-stretch-row-container vc_row-o-equal-height vc_row-o-content-middle vc_row-flex parallax\"><div class=\"wpb_column vc_column_container  col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner vc_custom_1669309807825\"><div class=\"wpb_wrapper\"><h2 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font text-uppercase heading-style2  heading-3\"  style=\"font-weight: 600;\">For whom we recommend this service<\/h2><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 vc_col-sm-offset-2 vc_col-xs-12 text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"padding-50px-all md-padding-40px-all xs-padding-30px-all bg-white box-shadow featurebox23-1 featurebox23 pofo-featurebox\" ><div class=\"display-inline-block margin-40px-bottom xs-margin-30px-bottom\" style=\"\"><i class=\"link-icon fas fa-check-circle icon-large\"><\/i><\/div><h3 class=\"alt-font text-extra-dark-gray font-weight-600 display-block margin-20px-bottom\" style=\"font-size: 15px; line-height: 1em; font-weight: 600; color: #72ad97;\" data-fontsize=\"15px\" data-lineheight=\"1em\">ALL TYPES OF CUSTOMERS<\/h3><div class=\"last-paragraph-no-margin \"><p><span style=\"font-weight: 400;\">Any customer who has a website\/app where measurement tools such as Google Analytics can be introduced can take advantage of this discipline regardless of where their business is at.  <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid   pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container position-relative vc_col-sm-8 vc_col-md-8 col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h2 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font text-uppercase heading-style2  heading-4\"  style=\"font-weight: 600;\">What does it consist of?<\/h2><div class=\"panel-group accordion-style2\" id=\"accordion-1\" ><div class=\"panel panel-default text-left\">\n                                        <div class=\"panel-heading active-accordion\" style=\"background-color: #f8f8f8;\">\n                                            <a class=\"accordion-toggle\" data-toggle=\"collapse\" data-parent=\"#accordion-1\" href=\"#accordion-one-link-1\">\n                                                <div class=\"panel-title\">\n                                                    <span class=\"alt-font font-weight-600 text-deep-pink tab-tag dynamic-font-size\" style=\"color: #000000;\">01<\/span>\n                                                    <span class=\"text-extra-dark-gray accordion-title \" style=\"font-size: 1em; font-weight: 400; color: #000000;\" data-fontsize=\"1em\">AUDIT AND IMPLEMENTATION:  <\/span>\n                                                    <i class=\"fas fa-angle-up pull-right text-extra-dark-gray tz-icon-color\" style=\"color: #000000;\"><\/i>\n                                                <\/div>\n                                            <\/a>\n                                        <\/div>\n                                        <div id=\"accordion-one-link-1\" class=\"panel-collapse collapse in\">\n                                            <div class=\"panel-body \"><p>Google Analytics<br \/>\nIf you are already using Google Analytics but are not yet taking full advantage of it, we make sure that the tool has the most optimal configuration to draw conclusions for your business.  <\/p>\n<p>If GA is not configured, we take care of the technical and consultative part, implementing and preparing the tool for later use as an analysis instrument.  <\/p>\n<p>Other tools<br \/>\nWe work in the implementation and consultancy of other tools such as heat maps, sales funnel analysis, campaign analysis, A\/B testing, etc. We will analyze your case, your objectives and the information you need to define which tools are essential.  <\/p>\n<\/div>\n                                        <\/div>\n                                    <\/div><div class=\"panel panel-default text-left\">\n                                        <div class=\"panel-heading \" style=\"background-color: #f8f8f8;\">\n                                            <a class=\"accordion-toggle\" data-toggle=\"collapse\" data-parent=\"#accordion-1\" href=\"#accordion-one-link-2\">\n                                                <div class=\"panel-title\">\n                                                    <span class=\"alt-font font-weight-600 text-deep-pink tab-tag dynamic-font-size\" style=\"color: #000000;\">02<\/span>\n                                                    <span class=\"text-extra-dark-gray accordion-title \" style=\"font-size: 1em; font-weight: 400; color: #000000;\" data-fontsize=\"1em\">ANALYSIS AND CONSULTING:<\/span>\n                                                    <i class=\"fas fa-angle-down pull-right text-extra-dark-gray tz-icon-color\" style=\"color: #000000;\"><\/i>\n                                                <\/div>\n                                            <\/a>\n                                        <\/div>\n                                        <div id=\"accordion-one-link-2\" class=\"panel-collapse collapse \">\n                                            <div class=\"panel-body \"><p>Our specialist consultants can design the measurement strategy and reporting model best suited to your business KPIs. Once the tool is correctly configured, we work hand in hand with the client to transfer the information they want to extract from their business to the digital plane.  <\/p>\n<p>From standardizing a basic reporting system to setting up a multi-channel dashboard. Our job is to ensure that the information the client receives about their communication and digital marketing actions is truly what they need in terms of quantity, quality and depth. Although the discipline is 100% digital, it can reflect or understand how offline communication or marketing actions such as television, radio, events, etc. work. It also allows us to analyze the behavioral flow of existing customers, in order to carry out loyalty or retention programs.  <\/p>\n<\/div>\n                                        <\/div>\n                                    <\/div><div class=\"panel panel-default text-left\">\n                                        <div class=\"panel-heading \" style=\"background-color: #f8f8f8;\">\n                                            <a class=\"accordion-toggle\" data-toggle=\"collapse\" data-parent=\"#accordion-1\" href=\"#accordion-one-link-3\">\n                                                <div class=\"panel-title\">\n                                                    <span class=\"alt-font font-weight-600 text-deep-pink tab-tag dynamic-font-size\" style=\"color: #000000;\">03<\/span>\n                                                    <span class=\"text-extra-dark-gray accordion-title \" style=\"font-size: 1em; font-weight: 400; color: #000000;\" data-fontsize=\"1em\">CRO<\/span>\n                                                    <i class=\"fas fa-angle-down pull-right text-extra-dark-gray tz-icon-color\" style=\"color: #000000;\"><\/i>\n                                                <\/div>\n                                            <\/a>\n                                        <\/div>\n                                        <div id=\"accordion-one-link-3\" class=\"panel-collapse collapse \">\n                                            <div class=\"panel-body \"><p>Conversion rate is the percentage of users who contract\/purchase a product or service, versus all those who visit the app or website or versus those who access the website from digital advertising campaigns.  <\/p>\n<p>A conversion can be a registration, a download of a brochure or a sale. Although generally in this discipline (CRO) we work mainly with the sales part.  <\/p>\n<p>CRO (Conversion Rate Optimization or Conversion Rate Optimization) is a set of techniques whose objective is to increase the percentage of sales, registrations or any type of conversion. As part of digital analytics, we work with tools that allow us to extract relevant information about user behavior (e.g. heat maps, funnel charts), but also to test their reaction to two different scenarios (AB test) in order to optimize the content shown to them.  <\/p>\n<\/div>\n                                        <\/div>\n                                    <\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1665334689177 vc_row-has-fill pofo-stretch-content pofo-stretch-row-container vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner vc_custom_1665349506373\"><div class=\"wpb_wrapper\"><span class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  vc_custom_1669136371149  heading-5\"  style=\"font-size: 1.2em; line-height: 1.5em; color: #000000;\" data-fontsize=\"1.2em\" data-lineheight=\"1.5em\">Do you have any projects to analyze?<\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><a  href=\"https:\/\/otsmarketing.net\/en\/contact\" target=\"_self\" class=\"btn pofo-button-1 button-style7  btn-transparent-dark-gray btn-rounded  btn-extra-large\" >Shall we talk?<i class=\"fas fa-arrow-right icon-small  margin-5px-left no-margin-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n","protected":false},"excerpt":{"rendered":"Analyze how users behave with your website\/appDigital analytics allows us to measure, process, analyze and report information about the behavior of visits to our website or mobile application.Your website or app is the virtual showcase of your business. So understanding how they behave with your product\/service when they are visiting you is critical to your sales strategy. Knowing which pages or contents engage your customers, which are the last ones they visit, how they interact with what is inside your site, where they visit you from, why they leave without buying, how many of those who visit you buy, how to increase the volume of those who buy vs. those who leave, what things interest those who are already customers and a long etcetera of analysis that can be done from this discipline. Digital analytics also allows you to detect trends or behavioral patterns, monitor your competition, test your digital marketing plan. For whom we recommend this serviceALL TYPES OF CUSTOMERSAny customer who has a website\/app where measurement tools such as Google Analytics can be introduced can take advantage of this discipline regardless of where their business is at. What does it consist of? 01 AUDIT AND IMPLEMENTATION: Google Analytics...","protected":false},"author":1,"featured_media":1417,"parent":1464,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1505","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages\/1505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/comments?post=1505"}],"version-history":[{"count":6,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages\/1505\/revisions"}],"predecessor-version":[{"id":1629,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages\/1505\/revisions\/1629"}],"up":[{"embeddable":true,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages\/1464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/media\/1417"}],"wp:attachment":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/media?parent=1505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}