{"id":1517,"date":"2022-10-06T20:54:01","date_gmt":"2022-10-06T20:54:01","guid":{"rendered":"https:\/\/otsmarketing.net\/case-studies"},"modified":"2023-07-25T19:14:04","modified_gmt":"2023-07-25T19:14:04","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/otsmarketing.net\/en\/case-studies\/","title":{"rendered":"Case studies"},"content":{"rendered":"<section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1665348068156 vc_row-has-fill pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1507008241599\"><div class=\"wpb_wrapper\"><ul id=\"pofo-portfolio-1\" class=\"portfolio-filter nav nav-tabs border-none portfolio-filter-tab-1 font-weight-600 alt-font text-uppercase text-center text-small filter-style-1 \"><li class=\"nav active \"><a href=\"#\" data-filter=\"*\" data-id=\"pofo-portfolio-1\" class=\"xs-display-inline light-gray-text-link text-very-small dynamic-font-size\" style=\"font-size: 17px; font-weight: 400;\" data-fontsize=\"font-size: 17px;\">All<\/a><\/li><li class=\"nav\"><a href=\"#\" data-id=\"pofo-portfolio-1\" data-filter=\".portfolio-filter-15-pofo-portfolio-1\" class=\"xs-display-inline light-gray-text-link text-very-small dynamic-font-size\" style=\"font-size: 17px; font-weight: 400;\" data-fontsize=\"font-size: 17px;\">SEO<\/a><\/li><\/ul><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1666031870567 vc_row-has-fill pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1507008241599\"><div class=\"wpb_wrapper\"><ul class=\"portfolio-grid hover-option1 work-3col gutter-very-small portfolio-style-1 pofo-portfolio-1\" data-uniqueid=\"pofo-portfolio-1\"><li class=\"grid-sizer\"><\/li><li class=\"grid-item portfolio-filter-15-pofo-portfolio-1 \"><div class=\"pofo-rich-snippet display-none post-1522 portfolio type-portfolio status-publish format-standard has-post-thumbnail hentry portfolio-category-seo-en\"><div class=\"pofo-rich-snippet display-none\"><span class=\"entry-title\">Viajes Travel Store &#8211; SEO and content strategy<\/span><span class=\"author vcard\"><a class=\"url fn n\" href=\"https:\/\/otsmarketing.net\/en\/author\/otsadmin\/\">admin<\/a><\/span><span class=\"published\">30 de September de 2022<\/span><time class=\"updated\" datetime=\"2023-07-25T18:08:52+00:00\">25 de July de 2023<\/time><\/div><\/div><a href=\"https:\/\/otsmarketing.net\/en\/casos-practicos\/viajes-travel-store-seo-and-content-strategy\/\" target=\"_self\"><figure><div class=\"portfolio-img bg-deep-pink pofo-portfolio-page-background\"><img loading=\"lazy\" decoding=\"async\" class=\"skip-lazy\" src=\"https:\/\/otsmarketing.net\/wp-content\/uploads\/2022\/09\/Viajes-Travel-Store-Caso-300x225.webp\" width=\"300\" height=\"225\" alt=\"\" srcset=\"https:\/\/otsmarketing.net\/wp-content\/uploads\/2022\/09\/Viajes-Travel-Store-Caso-300x225.webp 300w, https:\/\/otsmarketing.net\/wp-content\/uploads\/2022\/09\/Viajes-Travel-Store-Caso-1024x768.webp 1024w, https:\/\/otsmarketing.net\/wp-content\/uploads\/2022\/09\/Viajes-Travel-Store-Caso-768x576.webp 768w, https:\/\/otsmarketing.net\/wp-content\/uploads\/2022\/09\/Viajes-Travel-Store-Caso-1536x1152.webp 1536w, https:\/\/otsmarketing.net\/wp-content\/uploads\/2022\/09\/Viajes-Travel-Store-Caso-1028x771.webp 1028w, https:\/\/otsmarketing.net\/wp-content\/uploads\/2022\/09\/Viajes-Travel-Store-Caso-120x90.webp 120w, https:\/\/otsmarketing.net\/wp-content\/uploads\/2022\/09\/Viajes-Travel-Store-Caso-81x61.webp 81w, https:\/\/otsmarketing.net\/wp-content\/uploads\/2022\/09\/Viajes-Travel-Store-Caso.webp 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"><\/div><figcaption><div class=\"text-center md-text-center sm-text-center xs-text-center portfolio-hover-main\"><div class=\"vertical-align-middle md-vertical-align-middle sm-vertical-align-middle xs-vertical-align-middle portfolio-hover-box\"><div class=\"portfolio-hover-content position-relative\"><h2 class=\"text-white line-height-normal alt-font margin-one-half-bottom display-block font-weight-600 text-uppercase\" style=\"font-size: 1em; font-weight: 600;\" data-fontsize=\"1em\">Viajes Travel Store &#8211; SEO and content strategy<\/h2><\/div><\/div><\/div><\/figcaption><\/figure><\/a><\/li><\/ul><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1665334689177 vc_row-has-fill pofo-stretch-content pofo-stretch-row-container vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner vc_custom_1665349506373\"><div class=\"wpb_wrapper\"><span class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  vc_custom_1683654722835  heading-1\"  style=\"font-size: 1.2em; line-height: 1.5em; color: #000000;\" data-fontsize=\"1.2em\" data-lineheight=\"1.5em\">We would love to help you with your project... <\/span><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><a  href=\"https:\/\/otsmarketing.net\/en\/contact\" target=\"_self\" class=\"btn pofo-button-1 button-style7  btn-transparent-dark-gray btn-rounded  btn-extra-large\" >Shall we talk?<i class=\"fas fa-arrow-right icon-small  margin-5px-left no-margin-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n","protected":false},"excerpt":{"rendered":"Travel Travel StoreHow a mid-sized online agency can compete with large players in the complicated travel industry Egypt and the Middle East travel leadership courseCustomerTravel Travel StoreSectorTravelMarketSpainYear2022VIEW WEBSITE[vc_single_image image=\"1292\" img_size=\"full\" alignment=\"center\" el_class=\"no-margin-bottom\"][vc_single_image image=\"1250\" img_size=\"full\" alignment=\"center\" el_class=\"no-margin-bottom\"]Project briefing[vc_separator color=\"custom\" accent_color=\"#d8d8d8\" css=\".vc_custom_1665338956840{margin-top: 12px !important;margin-bottom: 14px !important;}\"]Terra Nuba Travel Store is an online agency that specializes in the Middle East and has been selling tour and travel packages to these destinations (Egypt, Turkey, Jordan) as a retailer for a few years now. Part of its differentiation is the expert knowledge of this type of destinations and a personalized attention, more typical of a face-to-face agency. In 2021 the client contacts us because he needs an SEO strategy that will help him not only to compete with the big agencies, but also to exponentially increase his business volume. The objective in this case is to do so through organic web traffic, in order to reduce your costs of acquiring new customers. Strategy followed[vc_separator color=\"custom\" accent_color=\"#d8d8d8\" css=\".vc_custom_1665338978728{margin-top: 12px !important;margin-bottom: 14px !important;}\"]By working on the different branches of SEO such as: technical optimization, content and online reputation for several months, we were able to start positioning ourselves better in the whole segment of \"cheap travel +...","protected":false},"author":1,"featured_media":1377,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1517","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages\/1517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/comments?post=1517"}],"version-history":[{"count":3,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages\/1517\/revisions"}],"predecessor-version":[{"id":1589,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/pages\/1517\/revisions\/1589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/media\/1377"}],"wp:attachment":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/media?parent=1517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}