{"id":1522,"date":"2022-09-30T10:50:11","date_gmt":"2022-09-30T10:50:11","guid":{"rendered":"https:\/\/otsmarketing.net\/casos-practicos\/viajes-travel-store-seo-and-content-strategy"},"modified":"2023-07-25T18:08:52","modified_gmt":"2023-07-25T18:08:52","slug":"viajes-travel-store-seo-and-content-strategy","status":"publish","type":"portfolio","link":"https:\/\/otsmarketing.net\/en\/casos-practicos\/viajes-travel-store-seo-and-content-strategy\/","title":{"rendered":"Viajes Travel Store &#8211; SEO and content strategy"},"content":{"rendered":"<section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-parallax-background-ratio=\"0.5\" class=\"vc_row wpb_row vc_row-fluid mobile-height vc_custom_1674159310544 vc_row-has-fill pofo-stretch-content pofo-stretch-row-container vc_row-o-full-height vc_row-o-columns-middle vc_row-o-content-middle vc_row-flex parallax pofo-row-responsive-6a0ac7fc23a8f\"><div class=\"bg-extra-dark-gray bg-overlay\" style=\"opacity:0.5; background-color:#000000; \"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h1 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 alt-font heading-style2  heading-1\"  style=\"font-weight: 700; color: #ffffff;\">Travel Travel Store<\/h1><span class=\"text-extra-large margin-25px-bottom alt-font heading-style3 pofo-button-responsive-6a0ac7fc23c0c  heading-2\"  style=\"width: 60%; color: #f8f8f8;\">How a mid-sized online agency can compete with large players in the complicated travel industry<\/span><\/div><\/div><\/div><div class=\"down-section text-center down-section-style-2\">\n\t\t                                <a href=\"#details\" class=\"down-section-link\"><i class=\"text-white bg-deep-pink padding-15px-all xs-padding-10px-all border-radius-100  ti-arrow-down icon-extra-small\" style=\"\"><\/i><\/a>\n\t\t                            <\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section id=\"details\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1665323089484 vc_row-has-fill pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container vc_col-sm-6 vc_col-sm-offset-3 col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h2 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 alt-font text-uppercase heading-style2  heading-3\" >Egypt and the Middle East travel leadership course<\/h2><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1665320464331 vc_row-has-fill pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container vc_col-sm-3  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><ul class=\"list-style-6 list-style6-1 \"><li style=\"border-color: #d8d8d8;\"><div class=\"text-extra-small text-uppercase font-weight-600 line-height-22\">Customer<\/div><\/li><li style=\"border-color: #d8d8d8;\">Travel Travel Store<\/li><\/ul><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><ul class=\"list-style-6 list-style6-2 \"><li style=\"border-color: #d8d8d8;\"><div class=\"text-extra-small text-uppercase font-weight-600 line-height-22\">Sector<\/div><\/li><li style=\"border-color: #d8d8d8;\">Travel<\/li><\/ul><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><ul class=\"list-style-6 list-style6-3 \"><li style=\"border-color: #d8d8d8;\"><div class=\"text-extra-small text-uppercase font-weight-600 line-height-22\">Market<\/div><\/li><li style=\"border-color: #d8d8d8;\">Spain<\/li><\/ul><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><ul class=\"list-style-6 list-style6-4 \"><li style=\"border-color: #d8d8d8;\"><div class=\"text-extra-small text-uppercase font-weight-600 line-height-22\">Year<\/div><\/li><li style=\"border-color: #d8d8d8;\">2022<\/li><\/ul><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1665323096591 vc_row-has-fill pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container vc_col-sm-6 vc_col-sm-offset-3 col-xs-mobile-fullwidth text-center md-text-center sm-text-center xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><a href=\"https:\/\/www.viajestravelstore.com\/\" target=\"_blank\" class=\"btn pofo-button-1 button-style3  btn-transparent-black  btn-large\" rel=\"nofollow noopener\">VIEW WEBSITE<\/a><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1507639945542 wow fadeIn pofo-stretch-content vc_row-no-padding\"><div class=\"wpb_column vc_column_container single-img-full vc_col-sm-12 vc_col-md-6 col-xs-mobile-fullwidth wow fadeInUp\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;1292&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;no-margin-bottom&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container single-img-full vc_col-sm-12 vc_col-md-6 col-xs-mobile-fullwidth wow fadeInUp\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;1250&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;no-margin-bottom&#8221;]<\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid   vc_column-gap-20 pofo-stretch-content\"><div class=\"wpb_column vc_column_container vc_col-sm-6 vc_col-sm-offset-3 col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h2 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 alt-font text-uppercase heading-style2  heading-4\"  style=\"font-size: 1em;\" data-fontsize=\"1em\">Project briefing<\/h2>[vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#d8d8d8&#8243; css=&#8221;.vc_custom_1665338956840{margin-top: 12px !important;margin-bottom: 14px !important;}&#8221;]<div class=\"last-paragraph-no-margin\"><p>Terra Nuba Travel Store is an online agency that specializes in the Middle East and has been selling tour and travel packages to these destinations (Egypt, Turkey, Jordan) as a retailer for a few years now. Part of its differentiation is the expert knowledge of this type of destinations and a personalized attention, more typical of a face-to-face agency.<\/p>\n<p>In 2021 the client contacts us because he needs an SEO strategy that will help him not only to compete with the big agencies, but also to exponentially increase his business volume. The objective in this case is to do so through organic web traffic, in order to reduce your costs of acquiring new customers.<\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1507640019168 wow fadeIn pofo-stretch-content vc_row-no-padding\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid   vc_column-gap-20 pofo-stretch-content\"><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1666544085304\"><div class=\"wpb_wrapper\"><h2 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 alt-font text-uppercase heading-style2  heading-5\"  style=\"font-size: 1em;\" data-fontsize=\"1em\">Strategy followed<\/h2>[vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#d8d8d8&#8243; css=&#8221;.vc_custom_1665338978728{margin-top: 12px !important;margin-bottom: 14px !important;}&#8221;]<div class=\"last-paragraph-no-margin\"><p>By working on the different branches of SEO such as: technical optimization, content and online reputation for several months, we were able to start positioning ourselves better in the whole segment of &#8220;cheap travel + destination&#8221; and be able to compete with the big players in other more generic words.<\/p>\n<p>Using the strength of the long tail (very specific words with a low volume of demand but high SEO value and specificity) we managed to increase the organic visibility of the entire website and blog.<\/p>\n<p>SEOptimizing the site at the content level and correcting day by day the errors that affect the indexing and crawling of Google, we have gradually managed to carve out a niche among the big brands for words of combined destinations or travel + destination.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h2 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 alt-font text-uppercase heading-style2  heading-6\"  style=\"font-size: 1em;\" data-fontsize=\"1em\">Results<\/h2>[vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#d8d8d8&#8243; css=&#8221;.vc_custom_1665338923989{margin-top: 12px !important;margin-bottom: 14px !important;}&#8221;]<ul class=\"text-medium list-style-3 list-style3-1  text-none\"><li>Increased clicks on Google results by +990%.<\/li><li>Increased organic keyword impressions by +268%.<\/li><li>+400% of new users belonging to organic traffic<\/li><li>+992% new organic sessions to the website<\/li><li>+4,000 keywords related to your sector\/service positioned<\/li><li>324 keywords on the first page<\/li><li>Leaders in kw such as: \"cheap travel to egypt\", \"cheap travel to jordan\" and its variants.<\/li><\/ul><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n","protected":false},"excerpt":{"rendered":"Travel Travel StoreHow a mid-sized online agency can compete with large players in the complicated travel industry Egypt and the Middle East travel leadership courseCustomerTravel Travel StoreSectorTravelMarketSpainYear2022VIEW WEBSITE[vc_single_image image=\"1292\" img_size=\"full\" alignment=\"center\" el_class=\"no-margin-bottom\"][vc_single_image image=\"1250\" img_size=\"full\" alignment=\"center\" el_class=\"no-margin-bottom\"]Project briefing[vc_separator color=\"custom\" accent_color=\"#d8d8d8\" css=\".vc_custom_1665338956840{margin-top: 12px !important;margin-bottom: 14px !important;}\"]Terra Nuba Travel Store is an online agency that specializes in the Middle East and has been selling tour and travel packages to these destinations (Egypt, Turkey, Jordan) as a retailer for a few years now. Part of its differentiation is the expert knowledge of this type of destinations and a personalized attention, more typical of a face-to-face agency. In 2021 the client contacts us because he needs an SEO strategy that will help him not only to compete with the big agencies, but also to exponentially increase his business volume. The objective in this case is to do so through organic web traffic, in order to reduce your costs of acquiring new customers. Strategy followed[vc_separator color=\"custom\" accent_color=\"#d8d8d8\" css=\".vc_custom_1665338978728{margin-top: 12px !important;margin-bottom: 14px !important;}\"]By working on the different branches of SEO such as: technical optimization, content and online reputation for several months, we were able to start positioning ourselves better in the whole segment of \"cheap travel +...","protected":false},"featured_media":1444,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","class_list":["post-1522","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio-category-seo-en"],"_links":{"self":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/portfolio\/1522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/comments?post=1522"}],"version-history":[{"count":2,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/portfolio\/1522\/revisions"}],"predecessor-version":[{"id":1524,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/portfolio\/1522\/revisions\/1524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/media\/1444"}],"wp:attachment":[{"href":"https:\/\/otsmarketing.net\/en\/wp-json\/wp\/v2\/media?parent=1522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}